Marketing for Architects

Marketing for Architects
Lucy works exclusively with for architects

Monday, 17 December 2012

Don't forget to tell your neighbours and family about your business

Do your parents actually know what you do?  Have you reminded your next-door-neighbour know what kind of architecture you practice?  Have you told your cousin with who your dream client would be?  You will probably be seeing a lot of friends and family over the next few weeks - so this is another chance to communicate your marketing message.

This is not the place for the 'hard' sell - and you may naturally prefer to be self-deprecating, pessimistic or 'honest' with you nearest and dearest.  But in my experience, focus and consistency in the key to effective marketing.  By articulating to everyone, what you want, you also reinforce the message in your own mind and increase your motivation and self-confidence.    

I have also found that by any doubt is easily transmitted not only to the listener but to yourself.  As with clients, family and friends prefer chatting to someone who is positive about themselves and not whingeing about themselves.  Think about thus now and practice a soft version of your elevator pitch suitable for friends and family.

So in the nicest possible way - I recommend giving an upbeat message about your business to as many people as possible and let your friends and family know what your dream job would be.  

You may be surprised - they may be able to help.

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