Marketing for Architects

Marketing for Architects
Lucy works exclusively with for architects

Thursday, 19 July 2012

Marketing for Architects

Many architects dismiss marketing.  They think it is just PR.

Many architects don't like PR.  They think it's all about 'schmoozing' the press.

Many architects are wrong.  Marketing is communicating with your clients - existing and potential.  It's telling them how you can respond to their needs and what makes you different from the competition.

Many architects would earn more money if they took marketing seriously.

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