I was told that many architects don't want to attend training or CPDs about 'marketing' ... 'Marketing is yawn-making' ... 'a dirty word' ... certainly I confront a lot of scepticism of what is seen as a 'soft' subject.
Why in this? What is this about?
When I talk to architects about 'marketing' - they talk about winning awards and being in the magazines.
But 'marketing' is any activity which brings you work. This includes winning awards and being in the magazines.
But I advocate a structured approach which targets your potential customers with a message they want to hear.
I have developed a successful three stage process which I have tested with 20 architectural practices - let me know if you want more information.
info@klmori.com
Marketing for Architects
Lucy works exclusively with for architects
Lucy, I've figured it out. (Most) architects get into architecture because they are artists, not for the money. Chasing money (i.e. marketing) lowers their perceived professional ethic. I know, I've talked to enough architects...and hey, I am one.
ReplyDeleteOf course I know your question is rhetorical and you already knew this. But what other reasons can YOU give?
I'd like more info..! jgadea@gmail.com
ReplyDeleteOkay..... Guess you're not interested.
ReplyDeleteThanks for your comments Jeronimo - I will continue this conversation by email. Lucy
ReplyDeleteBasically marketing includes all non-fee paying activity that you undertake with the hope it will lead to new work. It includes any time spent
ReplyDelete• Networking – real and virtual including Twitter, linkedin, facebook, pinterest
• Doing competitions
• PQQs
• Framework agreements
• Meeting new clients
• Fee proposals
• Prospective site visits
• Attending industry events including conferences
• Appearing in any magazines / media / on-line
• Sponsoring events