I was told that many architects don't want to attend training or CPDs about 'marketing' ... 'Marketing is yawn-making' ... 'a dirty word' ... certainly I confront a lot of scepticism of what is seen as a 'soft' subject.
Why in this? What is this about?
When I talk to architects about 'marketing' - they talk about winning awards and being in the magazines.
But 'marketing' is any activity which brings you work. This includes winning awards and being in the magazines.
But I advocate a structured approach which targets your potential customers with a message they want to hear.
I have developed a successful three stage process which I have tested with 20 architectural practices - let me know if you want more information.